Celebrating Malaysia’s Role in the Global Food & Beverage Industry
The Malaysian International Food and Beverage Trade Fair (MIFB) is Malaysia’s leading F&B trade event, connecting industry players across the supply chain. MIFB 2025 will return for three days of networking, industry discussions, and business expansion, taking place from July 30 to August 1, 2025, at the Kuala Lumpur Convention Centre. The event will bring together global exhibitors, industry leaders, and key stakeholders, facilitating trade partnerships, market expansion, and global investment.
As one of the most dynamic and diverse food markets in Asia, Malaysia continues to serve as a global hub for food innovation, trade, and business expansion. With its strategic location at the heart of ASEAN, MIFB serves as a key platform for international exhibitors and local businesses, providing unparalleled opportunities for exporters, manufacturers, and distributors looking to establish a strong presence in one of the world’s fastest-growing F&B markets.
IFBA and FHA-Food & Beverage 2025: A Powerful Partnership in F&B Innovation
As a Supporting Partner, the International Food & Beverage Association (IFBA) is proud to collaborate with MIFB 2025, providing its members, corporate partners, and industry professionals with direct access to high-level networking, market insights, and expert-led discussions. IFBA’s role in MIFB reflects its ongoing commitment to building strong industry partnerships, advancing innovation, and keeping its global network engaged with the key developments shaping the future of food and beverage.
Why Malaysia’s F&B Market?
Malaysia’s multicultural landscape and strong ties to both Islamic and Western markets make it an ideal launchpad for F&B products.
- Explosive Growth: The Malaysian F&B market is projected to grow at 8% annually, reaching RM310.9 billion by 2027, driven by rising consumer demand and industry expansion.
- Halal Hub: Ranked #1 in the Global Islamic Economy Index for 10 years, offering a gateway for halal exports into Southeast Asia.
- Government Support: Key sector in the New Industrial Master Plan 2030, focusing on food safety, halal certification, and supporting local manufacturers.
- Ease of Doing Business: Ranked #3 in Asia Pacific and #12 globally by the World Bank for a strong regulatory environment and efficient processes.
Industry Trends Driving the Malaysian F&B Market
Key consumer trends driving the Malaysian market include:
- Convenience: Urbanization drives demand for ready-to-eat meals and packaged food solutions.
- Protein-Powered Diets: A rising preference for protein-rich, lower-carb meal options.
- The Rise of Functional & Fortified Foods: Consumers are increasingly seeking nutrition-rich foods with added health benefits.
- Ethical Sourcing & Sustainability: With sustainability at the forefront, businesses must prioritize eco-friendly packaging, responsible sourcing.
- Food Safety & Compliance: Stricter regulatory standards for imports and local production present new business opportunities in testing, certification, and quality assurance.
MIFB 2025: A Showcasing of Industry Excellence
With its expanded exhibition space and co-located trade shows, MIFB 2025 is set to provide a holistic industry experience, catering to food producers, hospitality professionals, and technology providers. This year’s key segments include:
- Food Technology: Innovations in food processing, automation, and smart manufacturing.
- Coffee & Tea: A deep dive into the growing café culture and specialty beverage market.
- Convenience & Processed Foods: Addressing the rising demand for ready-to-eat and functional food solutions.
- Food Service & Equipment: Solutions for restaurants, hotels, and catering services.
- Alcoholic & Non-Alcoholic Beverages: A curated showcase of global beverage trends and emerging brands.
- Healthy & Natural Foods: Responding to the consumer shift toward organic, plant-based, and sustainable products.
Exclusive Co-Located Events at MIFB 2025
Malaysia Café Expo
Driven by the country’s vibrant and burgeoning café culture, the Malaysia Café Expo highlights the remarkable evolution of specialty coffee, tea, and artisanal beverages. Malaysia’s café scene has dramatically transformed from traditional kopitiams to specialty cafés, earning recognition for its homegrown roasters, bean-to-cup experiences, internationally acclaimed baristas, and aesthetically captivating café environments. Key highlights include:
- Projected Growth: From 4,780 cafés in 2022 to 5,540 by 2026.
- 150+ Exhibitors: Featuring international brands, specialty roasters, and premium equipment suppliers.
- Gross Area: 5,600 sqm.
- Attendees: 5,000 industry professionals.
- Live Coffee Championships: Four internationally recognized competitions celebrating barista craftsmanship.
Malaysian Food Technology Trade Fair (MyFoodTech)
As a key segment of MIFB, MyFoodTech 2025 will serve as the central hub for technological advancements in the food and beverage sector. Highlighting its inaugural edition as Malaysia’s Leading Food Technology Trade Fair, MyFoodTech proudly presents meticulously curated segments focusing on food production, packaging, logistics, and private labeling. Key highlights include:
- Food Tech & Services, showcase of the latest advancements, solutions, and services in food production.
- Smart food processing solutions that enhance efficiency and reduce waste.
- AI-powered supply chain management tools for improved food traceability.
- Sustainable packaging innovations driving environmentally responsible business practices.
Highlights! Don’t Miss Out
Future Chefs Table
A live culinary showcase featuring renowned chefs who use innovative and unconventional ingredients to create extraordinary dishes. Attendees will be treated to witnessing firsthand the artistry and creativity behind sustainable, future-forward cooking.
Live Theatre
An engaging platform for interactive demonstrations by exhibitors, showcasing the newest innovations, products, and services in the F&B industry. An opportunity to educate about the future of food through live presentations and hands-on experiences.
Expert Masterclasses
Invaluable insights from industry thought leaders focusing on the pressing issues of food security and sustainability. Attendees will be offered practical strategies and forward-thinking solutions to navigate the evolving landscape of the F&B sector.
IFBA’s Role in MIFB 2025
Industries don’t grow in isolation. Markets don’t expand without collaboration. Innovation doesn’t happen behind closed doors. MIFB 2025 is where the industry moves forward—together.
As a global advocate for innovation, industry leadership, and hospitality excellence, IFBA’s presence at MIFB 2025 will enhance opportunities for:
- International Trade & Business Development – Facilitating B2B connections between global suppliers, distributors, and industry leaders.
- Knowledge Exchange & Industry Insights – Hosting panel discussions, masterclasses, and thought leadership sessions on sustainability, food safety, and future market trends.
- Networking with F&B Decision Makers – Offering exclusive access to networking events, roundtables, and high-profile industry meetups.
- Showcasing Innovations & Best Practices – Providing a platform for IFBA members and corporate partners to showcase their latest products and services.
Insights from IFBA Leadership
Hisham Tan, Vice President (Asia) of IFBA & President of the Malaysian Food & Beverage Executive Association:
“MIFB 2025 is an essential gathering for the region’s food and beverage industry. Malaysia’s strategic role as a trade hub makes this event a must-attend for professionals looking to expand their reach in Southeast Asia. IFBA is proud to support this initiative and connect global players with new opportunities.”
Cheong Hai Poh, President of IFBA:
“As an international association, IFBA champions industry partnerships that drive growth and innovation. MIFB 2025 offers opportunities to understand what’s coming next, to see how global markets are shifting, and to find partners who can help businesses evolve. Our partnership ensures that IFBA members have access to valuable resources, expertise, and connections, positioning them at the forefront of industry change.”
Join IFBA at MIFB 2025
IFBA invites members, partners, and industry professionals to take part in MIFB 2025, an essential gathering for the global food and beverage sector. This event provides an opportunity to engage with industry leaders, gain valuable insights, and explore new business partnerships in one of the fastest-growing F&B markets in the world.
MIFB 2025 is a gateway to new markets, emerging trends, and transformative business connections. It’s a space where discussions move beyond immediate business transactions to long-term strategies that define the next decade of food production, distribution, and consumer engagement. Whether it’s securing competitive advantages, strengthening regional ties, or understanding the real impact of market disruptions, MIFB is where those conversations happen, and where actions begin
📅 Date: July 30 – August 1, 2025
📍 Venue: Kuala Lumpur Convention Centre
🔗 Register today to be part of Malaysia’s leading F&B event!
Highlights of MIFB 2024
.
